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How to Recover a Suspended Google Ads Account and Reclaim Your Ad Credit

Recover a Suspended Google Ads Account and Reclaim Your Ad Credit

Google Ads can be a powerful tool for companies looking to expand their audience and increase sales. Account suspensions, which can happen unexpectedly and disrupt advertising campaigns, are not uncommon. Businesses can save time, money and frustration by understanding the reasons for suspensions and how to recover an account that has been suspended. This  guide will examine the most common reasons why Google Ads accounts are suspended, the steps to recover a suspended account and strategies to reclaim your ad credits.

Google Ads Account Suspension: Common Reasons

Google Ads accounts may be suspended due to a variety of reasons, including policy violations or suspicious activities. Here are a few of the most common causes:

1. Policy Violations

Google advertisers are required to adhere to strict policies. These policies cover many areas including restricted content, prohibited content and editorial requirements. These are some of the most common violations.

  • Prohibited content: Advertisements promoting illegal goods or services, counterfeit products, or dangerous products.
  • Inaccurate or Misleading Content Ads that mislead users or make false statements.
  • Unacceptable business practices: Engaging deceptive or poor-quality practices.

2. Payment Issues

Account suspensions are often caused by payment-related problems. They can include:

  • Refused Payments : Transactions that fail due to lack of funds or expired cards.
  • Suspicious payment activity: Unusual patterns of payment or the use stolen payment information.

3. Circumventing Systems

Google Ads policy prohibits attempts to circumvent their advertising system or processes. Examples include:

  • Cloaking : Displaying different content and Google’s Review System to users.
  • Abusing Ad Network : Create multiple accounts to avoid policy violations or suspensions.

4. Account Activity Issues

Account suspensions can be triggered by suspicious account activity. This includes:

  • Unusual traffic: Sudden spikes of ad traffic which appear to be unnatural.
  • Unauthorized Access: Signs of a hack or unauthorised account access.

5. Infractions of the policy on linked accounts

A violation of policy on one Google Ads account could lead to suspensions for all accounts linked.

How to recover a Google Ads account that has been suspended

The process of recovering a Google Ads suspended account is a multi-step procedure. To ensure that the recovery process is successful, it’s important to follow a methodical approach.

1. Understanding the Suspension Reason

First, you need to know why your account has been suspended. Google will usually provide a reason in the email notification. Review this information carefully to determine the exact policy or issue which led to the suspension.

Google Policies

Review Google’s relevant advertising policies to understand why the suspension occurred. You will then be able to determine what changes you need to make in order for the policy.

3. Fix the Problems

Change your ads, website, or account to conform to Google’s policies. This may include:

  • Ad Content Update: Remove prohibited content or correct misleading claims.
  • Resolving Payment Issues : Ensure that your payment method has been updated and is valid.
  • Securing your Account: Change passwords and implement security measures if you suspect that someone has accessed your account without authorization.

4. Send an appeal

You can appeal Google’s decision after you have corrected the issue. You can appeal to Google in the following ways:

  • Accessing Appeal Form Go to Google Ads Help Center, and locate the appeal form.
  • Provide Detailed Information Explain the steps that you have taken to resolve issues. Explain the situation in a transparent and honest manner.
  • Submitting an Appeal Complete the form and submit it, then wait until Google reviews your case.

5. Follow up

It can take several weeks to complete the review. Monitor your email during this period for any communication from Google. Respond promptly if additional information is required.

How to Make a Successful Appeal

Your account may not be restored if you submit an appeal. Following these tips will increase your chances.

1. Be Honest and Transparent

Honesty is key when submitting an appeal. Recognize any mistakes you made and explain the steps that you took to rectify them. Google will see that you are serious about following their policies if you provide detailed information.

2. Please Provide Evidence

Provide evidence to back up your claims. You can use screenshots, receipts or other documents that demonstrate your compliance with Google policies.

3. Be Patient

The appeals process can be lengthy. Avoid submitting multiple appeals as this will complicate the review. Consider contacting Google Support if you do not receive a reply within a reasonable period of time.

Reclaiming Your Ad Credit

You may be able to claim any unused advertising credit once your account has been reinstated. How to do it:

1. Check your account balance

Log in to Google Ads and check the balance. You should see any remaining credit.

2. Contact Google Support

Contact Google Ads Support if you think you are entitled to an ad credit which is not reflected on your account. Give them your account information and explain the problem.

Google Ad Credit Policy Review

Google’s policies on ad credit are important to understand. You will be able to better understand your rights, and any limitations.

4. Submitting a Claim

You can submit a formal request for the credit if necessary. Prepare to show proof of previous advertising spend and suspension period.

How to Prevent Future Suspensions

It’s important to follow Google’s best practices and policies to avoid suspensions in the future. Here are some tips to maintain a healthy Google Ads Account:

1. Google Policies: Review them regularly

Google’s policies on advertising can change with time. Review the policies regularly to ensure that your ads and site remain compliant.

2. Monitor Account Activity

Watch for unusual patterns in your account’s activity. Google has built-in tools that you can use to track traffic and performance.

3. Maintain accurate payment information

Make sure that all of your payment details are accurate and current. Keep track of the expiration date and funds available.

4. Use Two-Factor Authentication

Using two-factor authentication (also known as 2FA) will enhance the security of your account. It adds another layer of security against unauthorised access.

5. You can educate your team

If you are using a team to manage your Google Ads, make sure they understand Google’s best practices and policies. Regular training can prevent accidental violations.

Case Studies: Successful Account Recoveries

Let’s examine a few case-studies of businesses who successfully recovered their Google Ads suspended accounts to provide a more practical perspective.

Case Study 1: E-Commerce Store

A misleading advertisement led to the suspension of an e-commerce site. The owner of the business reviewed Google’s policy and identified problematic areas. The business owner updated the ad copy to include accurate and clear information about his products. They were able reclaim the ad credits after submitting an appeal with a detailed explanation of their changes.

Case Study 2: Digital Marketing Agency

Due to suspicious payments, a digital marketing agency that manages multiple client accounts was suspended. The agency reviewed their payment methods in detail and found a compromised card. The agency replaced the card and secured the account. They then submitted an appeal, accompanied by evidence of their changes. Google restored their account and allowed them to manage their clients’ campaign.

Case Study 3: Non-Profit Organization

The account of a non-profit was suspended due to policy violations relating to restricted content. The organization reviewed their specific policies and adjusted their advertising campaigns accordingly. The organization also created a checklist for policy compliance to ensure that the policies are followed. They were reinstated after submitting an appeal. The ad credits they had used to reach out to the community have been reclaimed.

The conclusion 

It can be difficult to recover a suspended Google Ads Account and to reclaim ad credits. But with a thorough understanding of the suspension reasons and a systematic approach to solving issues, you’ll be able to successfully navigate the process. Businesses can reduce the risk of suspensions by adhering Google’s policies and maintaining accurate payment details. They can also implement robust security measures to ensure smooth advertising.

Google Ads is a powerful way to reach potential customers and grow your business. Understanding the suspension process and how to recover is essential for maintaining a healthy account and maximizing its benefits. This guide will help you recover from suspensions, whether you are a small-business owner or manage multiple accounts.

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